/* PWA-сборка landing — pw-* scoped. Light theme on top of article.css (which
   provides cp-nav, site-footer, fonts, base vars). Cards r=20 / pad 24-32,
   booking stepper is full-bleed (no card-in-card). Mobile-first at ~390px. */
:root{
  --pw-paper:#F4F3EE; --pw-ink:#15181C; --pw-soft:#3A4048; --pw-muted:#6A7178;
  --pw-line:#E2E0D7; --pw-surface:#FBFAF6; --pw-accent:#C8F03C; --pw-accent-ink:#161a08;
}
.pw-page{margin:0;background:var(--pw-paper);color:var(--pw-ink);
  font-family:'Inter Tight',system-ui,-apple-system,Segoe UI,Roboto,sans-serif;-webkit-font-smoothing:antialiased}
.pw-page main{display:block}
.pw-wrap{max-width:1080px;margin:0 auto;padding:0 clamp(18px,5vw,40px);width:100%;box-sizing:border-box}
.mono{font-family:'JetBrains Mono',ui-monospace,Menlo,Consolas,monospace}
.pw-page mark{background:linear-gradient(transparent 62%, var(--pw-accent) 62%);color:inherit;padding:0 .04em}
.pw-ic{flex:0 0 auto;display:inline-flex;align-items:center;justify-content:center;width:22px;height:22px;border-radius:50%;
  background:var(--pw-accent);color:var(--pw-accent-ink);font-size:13px;font-weight:800;margin-top:2px}

.pw-sec{padding:clamp(48px,7vw,84px) 0}
.pw-sec-alt{background:var(--pw-surface);border-block:1px solid var(--pw-line)}
.pw-sec h2{font-size:clamp(24px,3.6vw,34px);line-height:1.18;letter-spacing:-.02em;margin:0 0 12px;text-wrap:balance}
.pw-sec-sub{color:var(--pw-soft);font-size:clamp(15px,1.6vw,18px);max-width:760px;margin:0 0 28px;line-height:1.6;text-wrap:pretty}

/* buttons (shared) */
.pw-btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;background:var(--pw-accent);color:var(--pw-accent-ink);
  border:0;border-radius:14px;padding:15px 24px;font:inherit;font-weight:700;font-size:16px;cursor:pointer;min-height:54px;
  text-decoration:none;transition:background .15s,transform .15s,opacity .15s}
.pw-btn:hover{background:#d4f857}
.pw-btn:active{transform:translateY(1px)}
.pw-btn:disabled{opacity:.5;cursor:not-allowed}
.pw-btn-lg{width:100%}
/* один главный CTA на экран: nav-кнопка приглушена, не конкурирует с лайм-формой */
.pw-page .cp-nav-cta{background:transparent;color:var(--pw-ink);border:1.5px solid var(--pw-line-strong,#CFCDC2)}
.pw-page .cp-nav-cta:hover{background:transparent;border-color:var(--pw-ink)}

/* hero */
.pw-hero{padding:clamp(40px,6vw,72px) 0 clamp(40px,6vw,72px);background:
  radial-gradient(1100px 400px at 72% -12%, rgba(200,240,60,.20), transparent 70%), var(--pw-paper)}
.pw-hero-in{max-width:860px}
.pw-eyebrow{color:var(--pw-muted);font-size:13px;letter-spacing:.07em;text-transform:uppercase;margin-bottom:14px}
.pw-hero h1{font-size:clamp(30px,5.2vw,52px);line-height:1.08;letter-spacing:-.025em;margin:0 0 16px;font-weight:800;text-wrap:balance}
.pw-lead{color:var(--pw-soft);font-size:clamp(16px,1.9vw,20px);line-height:1.6;max-width:720px;margin:0 0 22px;text-wrap:pretty}
.pw-chips{display:flex;flex-wrap:wrap;gap:10px;margin:0 0 26px}
.pw-chip{display:inline-flex;align-items:center;gap:6px;background:#fff;border:1px solid var(--pw-line);
  border-radius:999px;padding:8px 15px;font-size:14px;color:var(--pw-soft)}
.pw-chip-free{background:var(--pw-ink);color:#fff;border-color:var(--pw-ink);font-weight:700}
.pw-hero-cta{max-width:360px}

/* ── stepper (full-bleed, no card box) ── */
.pw-reg{scroll-margin-top:76px}
.pw-stepper{max-width:620px}
.pw-steps{display:flex;align-items:center;gap:8px;list-style:none;margin:0 0 24px;padding:0;flex-wrap:wrap}
.pw-step-dot{display:inline-flex;align-items:center;gap:8px;color:var(--pw-muted);font-size:14px;font-weight:600}
.pw-step-dot:not(:last-child)::after{content:"";width:24px;height:2px;background:var(--pw-line);margin-left:8px}
.pw-step-dot span{display:inline-flex;align-items:center;justify-content:center;width:26px;height:26px;border-radius:50%;
  border:1.5px solid var(--pw-line);background:#fff;font-size:13px;font-weight:700;color:var(--pw-muted)}
.pw-step-dot.is-active{color:var(--pw-ink)}
.pw-step-dot.is-active span{border-color:var(--pw-ink);background:var(--pw-ink);color:#fff}
.pw-step-dot.is-done span{border-color:var(--pw-accent);background:var(--pw-accent);color:var(--pw-accent-ink)}
.pw-pane-t{font-size:clamp(21px,3vw,26px);letter-spacing:-.02em;margin:0 0 6px}
.pw-pane-sub{color:var(--pw-soft);font-size:15px;line-height:1.55;margin:0 0 18px}

.pw-field-row{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-bottom:12px}
.pw-field-lbl{display:block;font-size:14px;font-weight:600;color:var(--pw-soft);margin:4px 0 6px}
.pw-input{width:100%;box-sizing:border-box;background:#fff;border:1.5px solid var(--pw-line);border-radius:14px;
  padding:15px 16px;font:inherit;font-size:16px;color:var(--pw-ink);min-height:54px}
.pw-input:focus{outline:none;border-color:var(--pw-ink)}
.pw-input.is-invalid{border-color:#d23a3a;background:#fdecec}
#pw-niche{margin-bottom:16px}
#pw-next,#pw-book{margin-top:4px}
.pw-msg{margin-top:12px;font-size:14px;border-radius:12px;padding:11px 13px}
.pw-msg.err{background:#fdecec;color:#b42318;border:1px solid #f3c0bb}
.pw-fine{color:var(--pw-muted);font-size:12.5px;line-height:1.5;margin:14px 0 0}
.pw-fine a{color:var(--pw-soft)}
.pw-back{display:inline-block;margin-top:16px;background:none;border:0;color:var(--pw-muted);font:inherit;font-size:14px;cursor:pointer;padding:6px 0}
.pw-back:hover{color:var(--pw-ink)}

/* day + slot picker */
.pw-days{display:grid;grid-template-columns:repeat(auto-fill,minmax(84px,1fr));gap:10px;margin-bottom:20px}
.pw-day{display:flex;flex-direction:column;align-items:center;gap:2px;background:#fff;border:1.5px solid var(--pw-line);
  border-radius:14px;padding:12px 6px;cursor:pointer;font:inherit;color:var(--pw-ink);min-height:60px;transition:border-color .15s,background .15s}
.pw-day:hover{border-color:var(--pw-ink)}
.pw-day.is-on{border-color:var(--pw-ink);background:var(--pw-ink);color:#fff}
.pw-day-wd{font-size:12px;text-transform:uppercase;letter-spacing:.04em;color:var(--pw-muted)}
.pw-day.is-on .pw-day-wd{color:rgba(255,255,255,.7)}
.pw-day-dm{font-size:15px;font-weight:700}
.pw-slots{display:grid;grid-template-columns:repeat(auto-fill,minmax(80px,1fr));gap:10px;margin-bottom:20px;min-height:52px}
.pw-slots-hint{grid-column:1/-1;color:var(--pw-muted);font-size:13.5px;margin:0;align-self:center}
.pw-slot{background:#fff;border:1.5px solid var(--pw-line);border-radius:12px;padding:13px 8px;cursor:pointer;
  font:inherit;font-size:15px;font-weight:600;color:var(--pw-ink);min-height:48px;transition:border-color .15s,background .15s}
.pw-slot:hover{border-color:var(--pw-ink)}
.pw-slot.is-on{border-color:var(--pw-ink);background:var(--pw-ink);color:#fff}

/* витрина кейсов по сайтам */
.pw-cases{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.pw-case{display:flex;flex-direction:column;background:#fff;border:1px solid var(--pw-line);border-radius:20px;
  overflow:hidden;text-decoration:none;color:inherit;transition:transform .16s,border-color .16s,box-shadow .16s}
a.pw-case:hover{transform:translateY(-2px);border-color:var(--pw-line-strong,#CFCDC2);box-shadow:0 14px 30px rgba(21,24,28,.10)}
.pw-case-img{aspect-ratio:16/10;background:var(--pw-surface);overflow:hidden}
.pw-case-img img{width:100%;height:100%;object-fit:cover;display:block}
.pw-case-tx{padding:18px 20px 22px}
.pw-case-tx h3{margin:0 0 6px;font-size:17px;letter-spacing:-.01em}
.pw-case-tx p{margin:0;color:var(--pw-soft);font-size:14.5px;line-height:1.5}

/* how */
.pw-how{display:flex;flex-direction:column;gap:16px;max-width:820px}
.pw-how-item{display:flex;gap:18px;align-items:flex-start;background:#fff;border:1px solid var(--pw-line);border-radius:20px;padding:24px}
.pw-how-n{flex:0 0 auto;width:44px;height:44px;border-radius:50%;background:var(--pw-accent);color:var(--pw-accent-ink);
  display:flex;align-items:center;justify-content:center;font-size:18px;font-weight:800}
.pw-how-tx h3{margin:2px 0 6px;font-size:18px}
.pw-how-tx p{margin:0;color:var(--pw-soft);font-size:15px;line-height:1.55}

.pw-how-need{margin:20px 0 0;color:var(--pw-ink);font-size:15px;font-weight:600;background:var(--pw-surface);
  border:1px solid var(--pw-line);border-radius:14px;padding:14px 18px;max-width:820px}

/* «для кого» — 6 ниш */
.pw-forwhom{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.pw-fw{background:#fff;border:1px solid var(--pw-line);border-radius:20px;padding:22px 24px}
.pw-fw h3{margin:0 0 6px;font-size:17px;letter-spacing:-.01em}
.pw-fw p{margin:0;color:var(--pw-soft);font-size:14.5px;line-height:1.5}

/* why free (risk-reversal) */
.pw-whyfree{color:var(--pw-soft);font-size:clamp(16px,1.8vw,19px);line-height:1.6;max-width:780px;margin:0;text-wrap:pretty}

/* expert — крупное фото слева, текст справа */
.pw-expert{display:flex;gap:clamp(20px,3vw,32px);align-items:flex-start;background:#fff;border:1px solid var(--pw-line);border-radius:20px;padding:clamp(24px,3vw,32px);max-width:820px}
.pw-expert-photo{flex:0 0 auto;width:200px;height:240px;border-radius:20px;object-fit:cover;background:var(--pw-surface)}
.pw-expert-mono{display:flex;align-items:center;justify-content:center;background:var(--pw-ink);color:var(--pw-accent);
  font-size:64px;font-weight:800;letter-spacing:.02em}
.pw-expert-tx{min-width:0}
.pw-expert-name{font-size:22px;font-weight:800;letter-spacing:-.01em}
.pw-expert-role{color:var(--pw-muted);font-size:13.5px;margin:4px 0 14px}
.pw-expert-bio{margin:0 0 16px;color:var(--pw-ink);font-size:16px;line-height:1.55}
.pw-expert ul{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.pw-expert li{display:flex;gap:12px;align-items:flex-start;color:var(--pw-soft);font-size:15px;line-height:1.5}

/* cases: «все кейсы» link */
.pw-cases-all{margin-top:24px}
.pw-cases-all a{font-weight:700;font-size:15px;color:var(--pw-ink);text-decoration:none;border-bottom:2px solid var(--pw-accent);padding-bottom:2px}
.pw-cases-all a:hover{border-color:var(--pw-ink)}

/* final — 2 колонки: слева «что получите» (магниты), справа форма. id=#reg */
.pw-final{scroll-margin-top:76px;background:
  radial-gradient(900px 340px at 12% 120%, rgba(200,240,60,.18), transparent 70%), var(--pw-surface)}
.pw-final-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,4vw,48px);align-items:start;margin-top:12px}
.pw-magnets-t{font-size:20px;letter-spacing:-.01em;margin:0 0 8px}
.pw-magnets-sub{color:var(--pw-soft);font-size:15px;line-height:1.55;margin:0 0 20px}
.pw-magnet-list{list-style:none;margin:0;padding:0;display:grid;gap:16px}
.pw-magnet-list li{display:flex;gap:12px;align-items:flex-start}
.pw-magnet-tx{display:flex;flex-direction:column;gap:2px}
.pw-magnet-tx b{font-size:15.5px;letter-spacing:-.01em}
.pw-magnet-tx span{color:var(--pw-soft);font-size:14px;line-height:1.5}
.pw-final-form .pw-stepper{max-width:none}

/* ── thank-you ── */
.pw-thanks{text-align:center}
.pw-thanks-mark{width:64px;height:64px;border-radius:50%;background:var(--pw-accent);color:var(--pw-accent-ink);
  display:flex;align-items:center;justify-content:center;font-size:34px;font-weight:800;margin:0 auto 20px}
.pw-thanks h1{font-size:clamp(26px,4vw,40px);letter-spacing:-.02em;margin:0 0 10px;text-wrap:balance}
.pw-thanks-sub{color:var(--pw-soft);font-size:clamp(16px,1.8vw,19px);margin:0 0 26px}
.pw-thanks-card{background:#fff;border:1px solid var(--pw-line);border-radius:20px;padding:clamp(24px,3vw,32px);
  max-width:520px;margin:0 auto 24px;text-align:left}
.pw-thanks-when{display:flex;flex-direction:column;gap:4px;margin-bottom:20px}
.pw-thanks-when-lbl{font-size:12px;text-transform:uppercase;letter-spacing:.06em;color:var(--pw-muted)}
.pw-thanks-when-val{font-size:20px;font-weight:700;letter-spacing:-.01em}
.pw-cal{display:flex;flex-wrap:wrap;gap:10px}
.pw-cal-btn{flex:1 1 auto;text-align:center;background:var(--pw-surface);border:1px solid var(--pw-line);border-radius:12px;
  padding:12px 14px;font-size:14px;font-weight:600;color:var(--pw-ink);text-decoration:none;min-height:46px;
  display:inline-flex;align-items:center;justify-content:center;transition:border-color .15s}
.pw-cal-btn:hover{border-color:var(--pw-ink)}
/* thanks: lead-magnets = главный акцент → карточка-фигура */
.pw-thanks-mats{max-width:560px;margin:0 auto 20px;text-align:left;background:#fff;border:1px solid var(--pw-line);
  border-radius:20px;padding:clamp(22px,3vw,28px)}
.pw-thanks-mats-t{font-size:clamp(19px,2.2vw,22px);margin:0 0 16px;letter-spacing:-.01em}
.pw-bots{display:flex;flex-wrap:wrap;gap:10px}
.pw-bot-btn{flex:1 1 150px;text-align:center;border-radius:14px;padding:14px 16px;font:inherit;font-weight:700;font-size:15px;
  cursor:pointer;text-decoration:none;min-height:52px;display:inline-flex;align-items:center;justify-content:center;border:0}
.pw-bot-tg{background:#229ED9;color:#fff}
.pw-bot-max{background:#0A84FF;color:#fff}
.pw-bot-vk{background:#0077FF;color:#fff}
.pw-bot-btn.is-soon{background:var(--pw-surface);border:1.5px dashed var(--pw-line);color:var(--pw-muted);cursor:not-allowed;font-weight:600}
.pw-bots-note{color:var(--pw-muted);font-size:13.5px;margin:12px 0 0}
.pw-prepare{background:var(--pw-surface);border:1px solid var(--pw-line);border-radius:20px;padding:clamp(22px,3vw,28px);
  max-width:520px;margin:0 auto;text-align:left}
.pw-prepare-t{font-size:18px;margin:0 0 14px;letter-spacing:-.01em}
.pw-prepare ul{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.pw-prepare li{display:flex;gap:12px;align-items:flex-start;color:var(--pw-soft);font-size:15px;line-height:1.5}

/* ── responsive ── */
@media (max-width:860px){
  .pw-cases{grid-template-columns:repeat(2,1fr)}
  .pw-forwhom{grid-template-columns:repeat(2,1fr)}
  .pw-final-grid{grid-template-columns:1fr;gap:28px}
}
@media (max-width:640px){
  .pw-cases{grid-template-columns:1fr}
  .pw-forwhom{grid-template-columns:1fr}
  .pw-field-row{grid-template-columns:1fr}
  .pw-steps{gap:6px}
  .pw-step-dot:not(:last-child)::after{width:14px;margin-left:6px}
  .pw-hero-cta{max-width:none}
  .pw-cal-btn{flex:1 1 100%}
  .pw-expert{flex-direction:column}
  .pw-expert-photo{width:140px;height:168px}
}